Celebrating Evo 2024

The Evolution Championship Series (Evo) 2024 has once again delivered an unforgettable experience, drawing tens of thousands of attendees to celebrate the pinnacle of competitive gaming. Among the highlights of this year’s event was the prominent support from Zenni Optical as the official eyewear partner of Evo.

Gamers at computer stations, illuminated sign in front reads "GAME TIME".

Photo by Yan Krukau

Zenni’s Impact on the Gaming Community

Zenni has become synonymous with innovation and community engagement within the gaming sphere. As mentioned in VentureBeat, Zenni’s presence at Evo 2024 underscored its commitment to supporting esports and gaming enthusiasts. With a dedicated booth showcasing their latest eyewear collections, Zenni not only provided stylish eyewear solutions but also highlighted the importance of eye health during prolonged gaming sessions.

Partnering with Evo

Partnering with Evo, the world’s largest fighting game tournament, was a strategic move by Zenni to connect directly with its target audience. By aligning with Evo’s inclusive and diverse community, Zenni not only enhanced brand visibility but also demonstrated its understanding of the unique needs of gamers.

Two pairs of stylish blue sunglasses with blue-tinted lenses standing against a blue background.

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Zenni’s Commitment to Innovation

Beyond sponsorship, Zenni’s involvement in Evo 2024 reflects its ongoing commitment to innovation and cutting edge technology. The company’s blue light blocking glasses were showcased at the event. Exclusive bundles from the Evo x Zenni eyewear collection were available for attendees on-site.

Community Engagement

Zenni’s participation at Evo goes beyond mere sponsorship; it emphasizes community engagement. By hosting interactive activities at their booth and sponsoring esports tournaments, Zenni fostered a sense of belonging among attendees. At Evo 2024, Zenni gave fans a behind the scenes look with their Getting Focused segments.

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Looking Ahead

As the gaming community continues to grow and evolve, so does the importance of protecting the eye health and gaming experience of gamers. Zenni is dedicated to setting the standard for gaming glasses in esports and beyond.

ZENNI Eyewear for Everyone. Shop now.

Photograph of Ivan Yong

Ivan Yong

Dr. Ivan Yong is an optometrist with over a decade of experience in the optical industry. He earned his doctorate from the Southern California College of Optometry and has practiced in multiple settings, including private practice, community health, and ophthalmology. Dr. Yong aims to expand access to affordable eyewear and improve eye health worldwide.