Sam Cassell and Zenni Optical: A Winning Partnership in Eyewear

CASSELL x ZENNI Visionary Eyewear. Sam in "Legend".

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In a recent exclusive interview with the US Sun, coaching legend and former basketball star Sam Cassell sheds light on his collaboration with Zenni Optical. Cassell, known for his sharp coaching skills and equally sharp sense of style, has teamed up with Zenni to bring affordable and stylish eyewear to fans worldwide.

Bringing Clarity and Style: The Sam Cassell Collection by Zenni

While Cassell may be famous for his on-court achievements and sideline prowess, his partnership with Zenni marks a new chapter off the court. Together, they’ve introduced the Sam Cassell Collection, a curated selection of frames that reflect Cassell’s personal style and commitment to accessibility. With over 50 frames to choose from, the collection offers something for everyone, ensuring that fashion meets function at an affordable price point.

Bald man wearing glasses and a white collared shirt against a green background.

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Affordable Eyewear for All: Cassell’s Vision with Zenni

In discussing his partnership with Zenni, Cassell emphasized the importance of affordability and accessibility in eyewear. “I wore glasses so they know I need my glasses to see. It’s been going great. Affordable glasses for everyone,” Cassell stated. This dedication to making quality eyewear accessible to all aligns perfectly with Zenni’s mission, making Cassell’s collaboration with the brand a natural fit.

Craftsmanship and Collaboration: Designing the Sam Cassell Collection

Cassell played an integral role in the creation of the Sam Cassell Collection, bringing his keen eye for design and personal style to the table. From selecting frame styles to choosing names that resonate with his basketball background, Cassell’s influence is evident in every aspect of the collection. “They have a pair of frames that anyone can wear that fits their style so that’s the thing I like about it,” Cassell remarked, highlighting the collection’s versatility and inclusivity.

Basketball, green varsity jacket, and two pairs of green-lens sunglasses. Text: "Green Envy", "Titletown".

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An Enduring Partnership: Sam Cassell x Zenni

Beyond the realm of eyewear, Cassell’s partnership with Zenni represents a shared commitment to making a positive impact. Zenni’s dedication to affordability and accessibility resonates with Cassell’s values, making this collaboration more than just a business venture—it’s a partnership grounded in purpose and passion.

Join the Movement: Discover the Sam Cassell Collection

As Cassell’s partnership with Zenni continues to evolve, one thing remains clear: the Sam Cassell Collection is not just about eyewear, but about empowering individuals to see the world more clearly and stylishly. Experience the intersection of fashion, affordability, and accessibility with Cassell’s Collection, available exclusively at Zenni Optical.

ZENNI Eyewear for Everyone. Shop now.

Photograph of Dr. Steven Liem

Dr. Steven Liem

Dr. Steven Liem, O.D., F.A.A.O. is an optometrist based in Pasadena, California. After obtaining his doctorate from UC Berkeley’s School of Optometry, he completed his residency in Pediatrics, Vision Therapy & Rehabilitation and became a Fellow of the American Academy of Optometry. When he isn’t busy streaming or making Youtube videos about video games, Dr. Liem aims to broaden accessibility to vision health through his involvement in optometric industry and tech.