Embrace the Snake: Celebrate 2025 Lunar New Year in Style

Lunar New Year is a cherished tradition across East Asia and Asian-American communities, typically falling in January or February. Each year corresponds to one of the 12 zodiac animals, and 2025 ushers in the Year of the Snake. People born during this time are said to possess wisdom, mystery, and a transformative spirit—qualities often attributed to the Snake as a symbol of enigma and evolution.

ZENNI Year of the Snake Collection glasses, Featuring "Renewal".

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Limited Edition Snake Collection

To mark this auspicious occasion, Zenni proudly presents our 2025 Lunar New Year Snake Collection. These exclusive frames are embellished with elegant snake motifs, capturing both the creature’s mystique and refined allure. Incorporating the themes of wisdom and transformation, each design radiates sophistication and charm, making it the perfect accessory for ushering in the new year.

Special Gift with Purchase

ZENNI Lunar New Year Collection featuring a red and purple snake-themed bag and eyeglass case.

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When you purchase from this limited edition collection, you’ll receive a unique Year of the Snake gift bag as our way of saying thank you. The gift bag includes:

  • A premium hard case to protect your frames
  • A microfiber drawstring case for secure and stylish storage
  • A microfiber cleaning cloth to keep your eyewear flawless

These items ensure your frames remain in perfect condition while reflecting the festive spirit of the occasion.

Early Access for Zenni Rewards Members

Zenni Year of the Snake Collection, featuring "Golden Horizon" glasses with gold snake detail.

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For our loyal Zenni Rewards members, a three-day early access window provides an exclusive chance to shop these limited edition frames before anyone else. Don’t miss this opportunity to celebrate the Lunar New Year with meaningful eyewear and a special gift. Enter a realm of style this season and make a statement with Zenni’s Snake Collection—capturing the elegance of the year and the transformative spirit of the Snake. Get yours before it’s gone!

ZENNI Eyewear for Everyone. Shop now.

Photograph of Dr. Steven Liem

Dr. Steven Liem

Dr. Steven Liem, O.D., F.A.A.O. is an optometrist based in Pasadena, California. After obtaining his doctorate from UC Berkeley’s School of Optometry, he completed his residency in Pediatrics, Vision Therapy & Rehabilitation and became a Fellow of the American Academy of Optometry. When he isn’t busy streaming or making Youtube videos about video games, Dr. Liem aims to broaden accessibility to vision health through his involvement in optometric industry and tech.